For Immediate Release
Starbridge Media Group, Inc. has been named as the official creative marketing agency of the Philadelphia Independence of the Women’s Professional Soccer League, Starbridge CEO Jamie Crittenberger announced today.
Starbridge’s Emmy® Award-winning creative production and marketing team was responsible for the development and creation of the Independence’s “Real Philly” campaign, which launched the team’s brand strategy and initial marketing and ticketing campaigns in 2009. As a result of this successful initiative, the Independence has re-engaged Starbridge to handle key aspects of the team’s creative marketing efforts. In its role, Starbridge will be responsible for the creative development of all sales and marketing collateral, in both print and online platforms, including the team’s inaugural season media guide and game-day program, which will be sold at every home game.
The Independence will open their season on April 11, 2010 versus the Atlanta Beat, the second expansion team to join the league in 2010. The WPS began play in 2009 and is the highest-level women’s professional soccer league in North America.
“We are thrilled to have the opportunity to strengthen our relationship with the Philadelphia Independence, and to serve as the ‘Official Creative Marketing Agency’ on behalf of one of the premier women’s sports franchises in the world,” said Starbridge President Ken Hutman. “Our creative marketing team is committed to producing first-class content consistent with the caliber of athletes and executives within the Independence organization.”Starbridge Media Group, Inc. is a Washington, DC-area based Emmy Award-winning producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.
Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness, and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. Company clients include: Washington Wizards, Philadelphia Eagles, Dallas Cowboys, NASCAR, Washington Redskins, Houston Texans, Washington Capitals, Tampa Bay Rays, Hasbro, EA Sports, University of South Carolina, and other teams, athletes, universities, properties, and sports-related brands. For more information on the company, visit www.starbridgemedia.com.