Starbridge Press Release

Starbridge Media Group, Inc. will serve as the exclusive marketing agency for Brazilian NBA star Nene, CEO Jamie Crittenberger announced today.

In its role on behalf of the Denver Nuggets’ starting center, Starbridge will oversee all aspects of Nene’s marketing, sponsorship, and branding initiatives to delivery maximum exposure and brand equity. Through the creation of first-rate, customized branding campaigns combined with a strategic marketing approach, Starbridge’s team of experienced global sports marketing professionals will leverage Nene’s international profile, personality and on-court success to enhance Nene’s brand image worldwide.

A native of Sao Carlos, Brazil, Nene joined the Denver Nuggets in 2002-2003, garnering NBA First-Team All-Rookie accolades. Standing at 6’11’’, Nene has used his dominating size, strength and finesse over a span of seven years to become one of the most recognized players in the NBA. Drafted seventh overall in 2002, Nene has been a key in leading the Nuggets to playoff appearances in the last four years. Before entering the NBA, Nene played for Vasco de Gama, one of the top professional teams in Brazil. A current member of the Brazilian national team, Nene first garnered international attention when he played for the Brazilian national team at the 2001 Goodwill Games.


February 2, 2010 For Immediate Release	Contact: Bill Hudock 703-760-0051
Starbridge Media Group To Serve as Exclusive Marketing Agency for Brazilian NBA Star Nene Starbridge Media Group to Represent Denver Nuggets Center Nene Domestically and Internationally Starbridge Media Group, Inc. will serve as the exclusive marketing agency for Brazilian NBA star Nene, CEO Jamie Crittenberger announced today. In its role on behalf of the Denver Nuggets’ starting center, Starbridge will oversee all aspects of Nene’s marketing, sponsorship, and branding initiatives to delivery maximum exposure and brand equity. Through the creation of first-rate, customized branding campaigns combined with a strategic marketing approach, Starbridge’s team of experienced global sports marketing professionals will leverage Nene’s international profile, personality and on-court success to enhance Nene’s brand image worldwide. A native of Sao Carlos, Brazil, Nene joined the Denver Nuggets in 2002-2003, garnering NBA First-Team All-Rookie accolades. Standing at 6’11’’, Nene has used his dominating size, strength and finesse over a span of seven years to become one of the most recognized players in the NBA. Drafted seventh overall in 2002, Nene has been a key in leading the Nuggets to playoff appearances in the last four years. Before entering the NBA, Nene played for Vasco de Gama, one of the top professional teams in Brazil. A current member of the Brazilian national team, Nene first garnered international attention when he played for the Brazilian national team at the 2001 Goodwill Games. “We are excited for the opportunity to represent an athlete with as much international star appeal as Nene,” said Starbridge President Ken Hutman. “Over the course of his career, Nene has shown his commitment to making a difference and giving back to the community and we are excited to develop initiatives that will add to Nene’s already strong global brand and continue to impact communities around the world.”
Starbridge Media Group, Inc. is a Washington, DC-area based Emmy Award-winning producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media. Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness, and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. Company clients include: Washington Wizards, Philadelphia Eagles, Dallas Cowboys, NASCAR, Washington Redskins, Houston Texans, Washington Capitals, Tampa Bay Rays, Hasbro, EA Sports, University of South Carolina, and other teams, athletes, universities, properties, and sports-related brands. For more information on the company, visit www.starbridgemedia.com.
Starbridge Media Group, Inc. 6723 Whittier Avenue, Suite 300, McLean, VA 22101 P: 703-760-0051 F: 703-760-1485