Starbridge Media Group, Inc. will produce multi-platform content elements for the Washington Capitals to encompass in-stadium animation, online games, website kids’ zone, and a customized interactive storybook, Starbridge CEO Jamie Crittenberger announced today.

The in-stadium elements will include five live action/animation player-ID interstitials. This content will showcase Capitals superstars Nicklas Backstrom, Mike Green, Alex Ovechkin, Alexander Semin, and Jose Theodore, and will feature each player in a unique super-hero persona, as well as accentuate the multi-national elements of the franchise. The player-ID interstitials will bolster the Capitals’ in-game production inventory as well as their in-house television production.

In support of the Capitals kids’ initiatives, Starbridge is producing several online interactive game offerings which feature the Capitals mascot Slapshot in funny, action-oriented settings. Starbridge is also creating a computer generated kids’ zone and a Capitals-specific interactive storybook in which kids can create a customized personal character and play the starring role in personalized team-based adventures.

“Our company understands the importance of reaching several demographics in multi-platform settings,” said Starbridge Media Group President Ken Hutman. “We are excited to be working with the Capitals on the team’s overall strategic marketing initiatives.”