Jon Jansen: Athlete Representation

After six seasons as the rock of the Washington Redskins’ offensive line, and as the team’s longest-tenured player, right tackle Jon Jansen entered the 2005 season ready to explore his off-field marketability. To do so, he hired Starbridge Media Group, who subsequently negotiated a live TV talk show engagement, a live sports radio segment, and various sponsorship and appearance relationships. Over the past three seasons, in addition to his highly visible and consistent TV and radio gigs, Jansen has added product endorsements and sponsorships for the Dairy Management Institute, Frito-Lay, Sprint, and CDW-G, as well as serving as the backdrop for Comcast SportsNet’s season-long 2006 promotional campaign. It seems fair to say that Starbridge has been the marketing foundation for “The Rock.”