Dallas Cowboys: In-Stadium Video Board Content
In their final campaign in Texas Stadium during the 2008 season, the Dallas Cowboys sought to spice up the visual imagery of their in-stadium programming. Having been exposed to the Starbridge creative team’s work with other high-profile leagues, teams, brands, and athletes, the Cowboys engaged Starbridge to develop animated superhero-style interstitials featuring the team’s star players as well as sponsor-integrated video board games. As the Cowboys head into their high-profile, state-of-the-art stadium facility for the 2009 season, they again are calling upon the Starbridge crew, this time for commemorative in-stadium vignettes that both celebrate the team’s glorious past and spotlight its future.