July 18, 2011
For Immediate Release
Contact: Ben Gomez, 703-760-0051

NFL’s Redskins Team Up With Starbridge Again to Produce Television Show Elements

Starbridge Media Group, Inc. has been retained by the Washington Redskins Broadcast Network for the fourth consecutive season to produce various elements of the team’s creative content inventory, Starbridge CEO Jamie Crittenberger announced today.

Starbridge Media Group will produce original introductions for “The Mike Shanahan Coach’s Show” and “Redskins Game Time” broadcast television shows, along with various background graphics and visual displays for the team’s regularly-scheduled programming. Starbridge has partnered with the Redskins each of the past three seasons, producing a variety of animated/live action television and in-stadium content.

The “Redskins Game Time” show, hosted by Rick Walker, will air on Sundays during the season. It will include a breakdown of the upcoming opponent, a behind the scenes feature with a Redskins player preparing for the game, and a segment devoted to microphoning a player at practice. The “Mike Shanahan Coach’s Show” airs on Sundays during the season. Mike Shanahan will preview the upcoming game, break down film, and answer fan emails.

“We are pleased to continue our long-standing relationship with the Washington Redskins,” said Starbridge Media Group President Ken Hutman. “As a company based in the Washington area, we understand the power of the team’s brand and are honored to work alongside the team.”

Starbridge Media Group co-founder Jamie Crittenberger previously worked for the Redskins from 1988-92 and 1995-96.

Starbridge Media Group, Inc. is a Washington, DC-area based Emmy Award-winning producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.

Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness, and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. Company clients include: Washington Wizards, Philadelphia Eagles, Dallas Cowboys, NASCAR, Washington Redskins, Houston Texans, Washington Capitals, Tampa Bay Rays, Hasbro, EA Sports, University of South Carolina, and other teams, athletes, universities, properties, and sports-related brands. For more information on the company, visit www.starbridgemedia.com.