June 14, 2010
For Immediate Release
Contact: Bill Hudock 703-760-0051

Starbridge Develops Engaging Online Kids’ Website for Top Team in NHL

Starbridge Media Group, Inc. has developed a multi-page, interactive online “Kids’ Zone” on behalf of the Washington Capitals of the National Hockey League, Starbridge CEO Jamie Crittenberger announced today. The newly created Kids Zone will be hosted on the Capitals’ team webpage, www.capitals.nhl.com.

Starbridge’s Emmy®Award-winning creative marketing team was responsible for the conceptual development and execution of the Washington Capitals’ Kids Zone, which features four, multi-layered interactive sections, including News and Calendar, Fun and Games, Pics and Flicks, and Slapshot, a section dedicated to the Capitals’ mascot.

In addition to designing the Kid Zone website, Starbridge also created animated games and shorts adding to the site’s interactivity. The website pages boast vivid colors and eye-catching images, capturing a young viewer’s attention instantly.

Each section provides opportunities for children to engage with the content, which allows for users to stay on the site for longer periods of time. Additionally, the Kids Zone was developed in a very user-friendly manner, making it easy for children of all ages to navigate through and participate in the different activities each section has to offer.

“The Washington Capitals recognize the importance of cultivating a relationship with their youth fan-base through innovative kids-focused marketing initiatives, and Starbridge is proud to be the creative agency to lead their efforts in the online space,” said Starbridge President Ken Hutman. “We feel strongly that the Caps Kids Zone will continue to develop and strengthen the affinity and connection between the Washington Capitals brand and its young fans.”

Starbridge Media Group, Inc. is a Washington, DC-area based Emmy Award-winning producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.

Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness, and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. Company clients include: Washington Wizards, Philadelphia Eagles, Dallas Cowboys, NASCAR, Washington Redskins, Houston Texans, Washington Capitals, Tampa Bay Rays, Hasbro, EA Sports, University of South Carolina, and other teams, athletes, universities, properties, and sports-related brands. For more information on the company, visit www.starbridgemedia.com.