November 22, 2009
For Immediate Release
Contact: Bill Hudock 703-760-0051
Starbridge Media Group “Hard Work Heroes” Book Featured at South Carolina vs. Penn State Women’s Basketball Game

South Carolina Partners with Starbridge Media Group to Create Book Series Featuring Olympic Gold Medalist and Current Women’s Basketball Head Coach Dawn Staley

Starbridge Media Group, Inc. has teamed up with the University of South Carolina to produce the first installment in a customized comic book series in support of the University’s state-wide reading initiative and part of an NCAA Grant program, Starbridge CEO Jamie Crittenberger announced today.

Featuring second-year women’s basketball head coach and Olympic champion Dawn Staley, the “Hard Work Heroes” comic is the first in a three-part series of comic books which Starbridge created as part of an NCAA Division I women’s basketball grant. In this tale, Coach Staley helps a young student overcome her fears as Coach Staley shares her story of overcoming tough times and obstacles through hard work and perseverance. Future books will feature storylines focused on healthy eating habits and the importance of reading.

 The South Carolina branded comic book serves as a promotional item as well as a community outreach and branding tool, connecting children in the South Carolina community with the women’s basketball program. Additionally, free ticket vouchers for the South Carolina vs. Penn State game were included in the “Hard Work Heroes” comic, giving children the opportunity to further engage with the program and the University of South Carolina. In total, Starbridge and South Carolina will team up to publish four books as part of the literacy initiative.

“Starbridge is thrilled to be able to build on the successful relationship we developed with South Carolina last season and is excited to continue efforts towards building brand awareness and raising the profile of South Carolina women’s basketball in the community and across the country,” said Starbridge President Ken Hutman.

Starbridge Media Group, Inc. is a Washington, DC-area based Emmy Award-winning producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.

Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness, and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. Company clients include: Washington Wizards, Philadelphia Eagles, Dallas Cowboys, NASCAR, Washington Redskins, Houston Texans, Washington Capitals, Tampa Bay Rays, Hasbro, EA Sports, University of South Carolina, and other teams, athletes, universities, properties, and sports-related brands. For more information on the company, visit