February, 4, 2009
For Immediate Release
Contact: Bill Hudock 703-760-0051
Starbridge Media Group To Produce “Capitals Red Line Monday” Weekly Television Show To Air On Comcast SportsNet

DC-Area Production Firm Partners with the Washington Capitals on Team’s First-Ever Original Television Show

Starbridge Media Group, Inc. will partner with the Washington Capitals to produce the team’s brand new weekly 30-minute television show “Capitals Red Line Monday,” Starbridge CEO Jamie Crittenberger announced today.

The show, which will air Monday nights at 9:30 PM on Comcast SportsNet Mid-Atlantic from February to April, will be a fast-paced 30-minute behind-the-scenes look at the Caps, their players, front office, and fans. In addition to Comcast SportsNet, this unique magazine style TV offering will air in multiple digital platforms such as internet, On-Demand, widgets, e-newsletters, in-arena, and mobile. Capitalizing on the team’s current success and energetic personalities, the show will consist of six-to-eight segments and provide a new, fresh platform to reach the loyal and ardent team fan base.

“We are thrilled to be producing the television offering for a brand as exciting and powerful as the Washington Capitals,” said Starbridge Media Group President Ken Hutman. “We look forward to showcasing the Caps’ high-profile young superstars and increasing the organization’s visibility.”

“The more exposure we have in the marketplace, the more mindshare we can have,” said Capitals Senior Vice President/Chief Marketing Officer, Tim McDermott. “We think the show can further legitimize our brand and we look forward to working with Starbridge Media Group to provide a new outlet for fans to connect with the Caps.”

Starbridge Media Group, Inc. is a Washington, DC-area based producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.

Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. For more information on the company, visit www.starbridgemedia.com.