August 26, 2008
For Immediate Release
Contact: Bill Hudock: 703-760-0051
Starbridge Media Group Partners With Washington Capitals on Multi-Platform Media Content Package

Starbridge Media Group to Produce Numerous Animated Elements in Support of Capitals’ In-Stadium and Kids’ Focused Online Entertainment Initiatives

Starbridge Media Group, Inc. will produce multi-platform content elements for the Washington Capitals to encompass in-stadium animation, online games, website kids’ zone, and a customized interactive storybook, Starbridge CEO Jamie Crittenberger announced today.

The in-stadium elements will include five live action/animation player-ID interstitials. This content will showcase Capitals superstars Nicklas Backstrom, Mike Green, Alex Ovechkin, Alexander Semin, and Jose Theodore, and will feature each player in a unique super-hero persona, as well as accentuate the multi-national elements of the franchise. The player-ID interstitials will bolster the Capitals’ in-game production inventory as well as their in-house television production.

In support of the Capitals kids’ initiatives, Starbridge is producing several online interactive game offerings which feature the Capitals mascot Slapshot in funny, action-oriented settings. Starbridge is also creating a computer generated kids’ zone and a Capitals-specific interactive storybook in which kids can create a customized personal character and play the starring role in personalized team-based adventures.

“Our company understands the importance of reaching several demographics in multi-platform settings,” said Starbridge Media Group President Ken Hutman. “We are excited to be working with the Capitals on the team’s overall strategic marketing initiatives.”

Starbridge Media Group, Inc. is a Washington, DC-area based producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.

Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. For more information on the company, visit