August 21, 2008
For Immediate Release
Contact: Bill Hudock: 703-760-0051
Starbridge Media Group Partners With Dallas Cowboys on In-Stadium Production Deal

Starbridge Media Group to Produce Animated Player-ID Interstitials and Video Board Content for the Dallas Cowboys

Starbridge Media Group, Inc. has been retained by the Dallas Cowboys to produce animated player-ID interstitials and video board content, Starbridge CEO Jamie Crittenberger announced today.

The player-IDs will be used to increase the Cowboys in-game production inventory as well as in-house television production. The player-IDs will feature Cowboys superstars Marion Barber, Terrell Owens, Tony Romo, DeMarcus Ware, and Jason Witten and will showcase each player in a unique super-hero persona.

Starbridge will also produce several interactive video board production elements and games featuring the team’s offensive line and key sponsors.

“The Dallas Cowboys are one of the most popular and valued sports brands in the world,” said Starbridge President Ken Hutman. “We look forward to executing these exciting new production elements on their behalf.”

Starbridge Media Group, Inc. is a Washington, DC-area based producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.

Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. For more information on the company, visit