October 5, 2006
For Immediate Release
Contact: Jamie Crittenberger: 703-760-0051

Starbridge Media Group to Produce Officially Licensed Merchandise for Virginia Tech

Starbridge Media Group, Inc. will produce, distribute, and sell an officially licensed Virginia Tech boa in conjunction with the University’s licensing office, Starbridge CEO Jamie Crittenberger announced today.

The Virginia Tech boa product will provide a trendy and practical way for Virginia Tech fans of all ages to display their school spirit and stay warm all winter. The boas are made of 100% polyester fleece and boast bold Hokie orange and maroon colors. In an effort to appeal to Virginia Tech fans of all ages, the Virginia Tech Boa will be made available in two sizes, long boas (54”) for adults and medium boas (36”) for children.

The boa will be distributed at retailers regionally, including the Virginia Tech University bookstore. Fans can also visit www.starsportsgear.com and order this one of a kind product online.

“Starbridge is thrilled about the opportunity to work with Virginia Tech, a top university steeped in tradition and history,” said Starbridge President Ken Hutman. “Virginia Tech fans are among the most spirited of any school in the country, and we are proud to create a product that will showcase our merchandising capabilities and embody the Hokie spirit and tradition.”

Starbridge Media Group, Inc. is a Washington, DC-area based producer, publisher, rights owner, licensee, and sports marketing consultancy that is focused on the convergence of entertainment and sports, and in bridging domestic and international star sports brands with new and traditional forms of media.

Starbridge provides teams, athletes, brands, and rights owners with opportunities to drive incremental revenues, extend brand awareness and build fan loyalty via the creation of unique programming platforms and the maximization of core property assets. For more information on the company, visit www.starbridgemedia.com.