Washington Wizards/Verizon Center: Exclusive Sponsorship Sales

Astute sports marketers know that the two most important tenets for the continued success of any team or property’s sponsorship revenue streams are incremental dollars and partner retention. As the exclusive sponsorship and hospitality sales agency for the Washington Wizards and Verizon Center from 2005-09, Starbridge Media Group has delivered on both fronts. In a cluttered DC market, with ever-increasing competition, Starbridge has brought the Wizards millions of new reasons to smile, with 25 clients over a four-year period. In a depressed sponsorship economy during the 2008-09 season, Starbridge’s sales team increased its revenue for the team by an impressive 40% from the previous fiscal year.