Virginia Tech: Merchandising

Though Starbridge Media Group works on behalf of multiple teams, colleges, venues, brands, and athletes in the area of merchandise production, its relationship with Virginia Tech is special. In its fourth year as the official licensee of the Hokies for a hand-made maroon and orange boa product, Starbridge's success with the Virginia Tech licensing relationship led to the launch of a unique branded line of Starbridge products, called Star Sports Gear. The boa product is a trendy and practical way for Virginia Tech fans of all ages to display their school spirit and stay warm with the Hokies all year long.